Think about writing with your readers in mind. What do your readers want? How do you know? Well, what do you want when you read an article? And what do listeners hope to get out of a presentation at an engineering conference? Remember your own disappointments and struggles as a member of the audience. Then better satisfy, and even pleasantly surprise, your own reading and listening audiences.
Most of my publications are in academic journals in a different field from yours: American literature. Somehow, however, Gertrude Stein is related to everything, and the hot topics of fame, food, self-expression, identity, and genius are lovely doors into a short (and no doubt edifying!) story about Gertrude Stein.
Writers can learn by reading in any field. What I’m getting at is that knowledge is always communicated by helping a person step from what she knows to what she doesn’t yet know, and from what interests her to what doesn’t yet interest her. The bridges across require the wit of connecting different ideas, interdisciplinary interests, and an attention to current events and hot topics.
So read, and have fun seeing new connections, new bridges.